This e-commerce concept originally focused on designing the perfect fitting pant for men. Due to popular demand they expanded their line to include men's suits, trousers, denim, shirts, shorts, swimwear, outerwear and accessories. Recently Bonobos incorporated physical retail locations called a “Guideshop". Customers can enjoy a completely personalized experience with a knowledgeable Guide who will walk them through the entire Bonobos line and help find your perfect fit. Opening in October.