Vineyard Vines

Store Manager - Captain

Posted October 9, 2016

Responsible for building, guiding and supporting a store to bring “ Every Day Should Feel This Good” to customers while growing sales and profitability. 

Functions & Responsibilities:

Generate Sales

  • Meets and exceeds store financial goals
  • Measure and develop store and crew performance goals to increase profitability
  • Actively looks for opportunities to drive additional sales and traffic
  • Aware of market competitor activities
  • Sources and supports In-Store and Corporate driven events
  • Supports and Communicates Corporate initiatives

Customer Experience

  • Ensures the store reflects Shep & Ian’s vision of “Every Day Should Feel This Good” to our customers through “Hosting the Party”
  • Develops customers into repeat shoppers though information gathering, customer follow-up and email capture
  • Educates crew and customers regarding product information and brand initiatives
  • Ensures crew and customer education regarding product knowledge and brand initiatives
  • Develops and ensuring store systems and practices support the customer experience (holds and store specific services)
  • Encourages managers and crew to solicit customer feedback to better product and store environment

Crew Development

  • Operates a welcoming, fun, encouraging and energetic yet professional store environment that adheres to all HR policies and laws
  • Creates schedules to support an engaging customer service environment
  • Develops and educates First Mates (Assistant Managers) and Crew Members
  • Creates, attends and supports manager and crew meetings and team building exercises
  • Recognizes and rewards first mate and crew performance
  • Builds an environment that fosters open and respectful communication with crew and Corporate partners
  • Maintains brand appropriate talent pool to fill open positions in a timely manner by proactive recruitment and networking
  • Conducts regularly scheduled interviews to identify and hire on the best talent for stores 


  • Ensures store is compliant with operational standards, expectations and federal law
  • Supports crew to plan and execute direction in a timely manner
  • Evaluates store operations looking for opportunities to enhance efficiency, productivity and profitability
  • Maintains efficient merchandise controls
  • Develops loss prevention awareness among all crew members 
  • Consistently meets payroll expectations
  • Manages to a Profit and Loss Statement
  • Exercises prudence regarding personal/team expenses and supply management


  • Ensures merchandising reflects current compass, brand initiatives and local customer needs
  • Actively looks for replenishment opportunities through restocking and Corporate partnership
  • Audits store cleanliness, folding and visual standards
  • Makes merchandise moves based on sell-through and customer feedback to drive business

Contact Information

We will be opening this fall andare looking for people to join our team! 

Contact us at